Why?

Kentucky state officials plan to run advertisements on various national TV stations and in national magazines using the Unbridled Spirit slogan. Officials are hoping such ads would drive tourists to Kentucky. Riddle me this. Why should government be in the business of advertising in the first place? Government should uphold the rule of law, provide schools and build roads. Government should not build and run amusement parks. Private businesses in Kentucky are the ones responsible for attracting tourists to Kentucky, not some pencil-necked bureaucrats in Frankfort.